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How Account-Based Marketing is Transforming B2B Sales | #abm strategy # B2B sales # personalized marketing # high-value accounts # sales-marketing alignment

How Account-Based Marketing is Transforming B2B Sales
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How Account-Based Marketing is Transforming B2B Sales

Account-Based Marketing (ABM) is a strategic approach to B2B marketing that targets specific high-value accounts rather than casting a wide net. In ABM, marketing efforts are tailored to individual accounts, treating them as markets of one. This method involves personalized campaigns desig